| 1. | Beverage alcohol products should not be advertised or marketed on the comic pages of newspapers , magazines or other publications
酒饮料的广告不应当登在报章杂志的连环图画版。 |
| 2. | Beverage alcohol products should not be advertised or marketed in any manner associated with abusive or violent relationships or situations
酒饮料不应当以侮辱与暴力关联状况做广告及营销。 |
| 3. | Beverage alcohol products should not be advertised or marketed in a manner associated with the attainment of adulthood or the " rite of passage " to adulthood
酒饮料的广告及营销不应当涉及“达到成年” 。 |
| 4. | The provisions of the code apply to every type of print and electronic media , including the internet and any other on - line communications , used to advertise or market beverage alcohol
本守则的规定事项适用于所有用以做广告及的印刷及电子媒介，包括互联网及其他在线的交流。 |
| 5. | Discus members should provide a copy of the code to advertising agencies , media buyers and other external consultants involved in a member ' s advertising or marketing activities
美国蒸馏酒理事会会员企业在进行广告及营销活动时，应该将一份“守则”提供给协议合作的广告公司、媒体及咨询公司。 |
| 6. | Beverage alcohol products should not be advertised or marketed in college or university newspapers , or on college and university campuses except for licensed retail establishments located on such campuses
除了领有校园特许证的商家外，不应当在大、专校园内或大、专院校的报纸进行广告或营销活动。 |
| 7. | Advertising or marketing material is considered to " primarily appeal " to persons below the legal purchase age if it has special attractiveness to such persons beyond the general attractiveness it has for persons above the legal purchase age
所谓广告及营销材料对不到合法买酒年龄的人具有吸引力是指超过对合法买酒年龄人的吸引力。 |
